Our Story
We know that mature women want to address their changing skin, makeup & personal care needs to look and feel their best. We know this, because we are them!

Aging can cause our skin to go through significant changes (thanks menopause). Dryness, blemishes, lines, wrinkles, texture and tone changes are just a few of the common nuances many women experience.
It’s frustrating when our traditional products or methods no longer work. If you’ve ever tried to find information online or search through products in stores you know how overwhelming it is. (Don’t even get us started on the ridiculousness of using young women in ads for “anti-aging” products).
It can all lead to feelings of uncertainty, frustration and defeat.
Generations Beauty founder, Alana Palmer recognized this and wanted to help.
Its not right that something all women go through should be the cause of a decrease in a woman’s self confidence. Aging, hormone changes and menopause are normal. Women should be able to access information and products easily.
Alana Palmer
Hence the creation of Generations Beauty. A place where mature women can find information and products for their skin’s changing needs so they feel confident, knowledgeable and beautiful.
Here you’ll find access to exclusive tips, information and reviews via our enews. Plus our Beauty Insights – a blog packed with information specific to mature women and the changes happening with their skin. You can also access video tutorials and product recommendations on our YouTube channel, Facebook page and Products page. Coming soon is a community forum where women can share, ask questions and learn together.
If you’re ready to stop wasting time and money on products and methods that don’t work and you’re ready to find solutions that work with your skin’s changing needs, you’ve come to the right place!
Get ready to be happy with your complexion and feel confident & beautiful!
Receive exclusive email updates:
This is us.
We span the generations. If you have a question about beauty, chances are one of is experiencing it or already has too!!
We believe all women, regardless of age, deserve to feel good about their appearance.
We also believe that it should not be overwhelming to find beauty products that work.
Our goal is to empower you to feel good about yourself and model that behavior for the young women in your life. Because all women, of every generation deserve to feel confident beautiful.
If you’re ready to feel empowered, knowledgeable and confident, you’re in the right place! The journey to that happiness starts now!

